PACKAGING & SPOONS
FULL MARKETING CAMPAIGN
DIGITAL MARKETING
EXTRAS
MENCHIE'S IS A MASHUP OF DESIGNS; CUPS, SPOONS, POSTERS, AND SOCIAL MEDIA. IT WAS A FUN CHALLENGE CREATING FOR KIDS THROUGH ADULTS! CAMPAIGNS RANGED FROM FLAVORS OF FROYO LIKE VANILLA TO BLUE RASPBERRY SORBET AND ALL THE WAY TO GROUMET GELATOS.
AT LEAST ONE CAMPAIGN EVERY MONTH WAS DEDICATED TO PARTNERSHIP CAMPAIGNS WITH COMPANIES SUCH AS MONDELEZ (OREO), HERSHEY (CHOCOLATE AND TWIZZLERS), NBC UNIVERSAL, AND MORE! ALL CAMPAIGNS NEEDED TO INCORPORATE THE MENCHIE'S CHILD-LIKE WONDER AND EACH INDIVIDUAL COMPANY'S BRAND STANDARDS IN ORDER TO LAUNCH.